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Kidra

Sound. Vision. Universe.

Kidra, Artist Identity
Year2025
CategoryArtist Identity
RoleBrand · Web · Motion

An official artist site for Kidra, an underground music artist out of Australia. A quiet, atmospheric multi-page universe that opens with a custom slide-to-enter splash-screen and routes visitors into the music itself.

(Scope)
  • Brand & visual direction
  • Atmospheric multi-page experience
  • Custom splash-screen & entry logic
  • Music platform routing
  • Motion direction
Stack
ReactMotionEdge functions
01

The brief

Most artist sites are link-in-bio pages with a hero image. Kidra wanted something closer to an album cover that opens: a single screen that holds attention, hints at the work, and then steps out of the way so people can press play.

02

Presence as the homepage

The landing chip shows the artist's current location and local time alongside the latest release. It's a small detail, but it turns the homepage from a static brochure into something that feels alive. The artist is somewhere right now, making the next thing.

03

Sound, vision, universe

The three primary routes (listen, watch, world) map to the tagline directly. Each is its own quiet surface, designed around the music rather than competing with it. The whole site is built so the artwork is what people remember, not the chrome.

Kidra — Artist Identity. Sound. Vision. Universe. Primary interface view.
Kidra — Artist Identity. Sound. Vision. Universe. Secondary interface view.
(Outcome)

A site that reads like a release: atmospheric, intentional, and unmistakably the artist's.

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